About Us

Data is at the heart of all great sport sponsorships, but data alone isn’t enough. Only the right data, used in the right way, can enable sports properties and brands to create next-level partnerships.

Our mission is simple. In an increasingly challenging landscape, we’re here to make sense of your data, maximize your opportunities, and deliver actionable insights that will shape your strategy.

We do this by providing pioneering the valuation, tracking and market-leading audience insight solutions that drive sponsorship forwards – farther and faster.

Key Personnel

Stephen O'Malley

Chief Operating Officer

Stephen is a London-based internet pioneer who has worked within the digital technology and sports sponsorship spaces since 1995.

Tom Smith

Chief Product Officer

Based in London, Tom is a digital product, data and analytics expert with more than fifteen years of experience in pioneering software.

Chester Maxson

Vice President of Insights, North America

Working out of New York, Chester has more than 10 years of experience within sponsorship and has worked with some of the biggest names in North American sport, advising on asset valuation.

Tristran Swan

Senior Project Manager

As a Project and Product Manager, as well as the head of an agency, Tristran has overseen the creation of websites, apps and a wide variety of other digital projects for organizations within and beyond sport.

Paul Bullock

Marketing Manager

Across a career spanning more than 20 years, Paul has created content and marketing campaigns for major global brands involved in elite sport and sponsorship.

Trusted around the world

With decades of combined experience, our teams work across key sports territories around the world. Bringing local knowledge together with global insight, they’re trusted by elite organizations to deliver the strategic insight needed to maximize sponsorships.

About datapowa

datapowa is a UK-headquartered, wholly-owned business within the IXUP Group (ASX: IXU). We offer specialist data and analytics technologies to the global sports market, helping rights owners, brands, and agencies understand the true value of sponsorship assets and maximise the ROI they generate from partnerships.

IXUP Limited (ASX:IXU) (pronounced ‘eyes up’) is a pioneering technology company that has developed world-class software facilitating the secure sharing and analysis of sensitive information. The company’s Secure Data Engine helps organisations maximise information assets that previously couldn’t be shared or commercialised due to privacy and compliance considerations.

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